Associations and Partnership Manager

Barbour ABI is the UK’s leading provider of intelligence and lead generation services that help clients to generate new business opportunities from the construction sector. With more than 150 colleagues based at Cheshire Oaks, our in-house team of research specialists and a dedicated economics team provide commercially relevant insight and unique analysis of trends and developments within the building and construction industry. Barbour ABI is the chosen provider of Construction New Orders estimates data to the Office for National Statistics and partner of the Government’s Infrastructure and Projects Authority in providing the National Infrastructure and Construction Pipeline.

Barbour ABI is part of Informa, a leading international events and intelligence group and a member of FTSE 100, with over 11,000 colleagues working in more than 30 countries.

We are looking for an Associations and Partnerships Manager (APM) to be remotely based but with regular travel to Cheshire Oaks. Reporting into the Marketing Director, this role will be working in an accomplished forward thinking and open-minded marketing team.

About the role

As a member of our Marketing team, the APM will be responsible for approaching relevant associations and other such partners to broker mutually beneficial partnerships promoting the Barbour ABI, Barbour Product Search and AMA Research brands.

Principal duties and responsibilities:

• Sourcing, brokering and delivering partnership both exclusive and non-exclusive agreements with relevant associations and partners
• Developing a partnerships and associations strategy that delivers on strategic business goals, including brand image, market position, and commercial objectives
• Ensure that agreements include a multi-channel, profile-raising initiatives across the term of the partnership, such as joint events, marketing campaigns, PR activity, product profiles and social media content to ultimately generate leads and drive revenue.
• Delivering the campaigns and relevant assets associated with the agreements, including email broadcast and social media scheduling tools, liaising with suppliers to deliver the planned
• events, writing and distributing press releases to industry contacts and journalists.
• Briefing and liaising with internal support teams to ensure smooth product delivery.
• Develop and monitor robust measurement tools for tracking the success of the programmes and relationships
• Building presence and developing relationships with industry bodies and influencers and keeping abreast of current trends in the industry.

Personal Attributes:

• Self-motivated professional with a high level of enthusiasm and desire for success
• Ability to manage multiple partnerships, setting priorities and working to tight deadlines
• Excellent interpersonal skills – ability to build relationships at all levels and develop strong relationships within the relevant partner organisations
• Excellent verbal and written communicator, must be B2B-trained

Knowledge and Experience:

• Minimum of four years association marketing experience preferably gained within the construction sector

Company benefits

• 25 days rising to 27 days after 2 years as well as 4 days volunteering and a day off for your birthday
• Workplace Pension scheme
• Share match scheme
• Reward Gateway
• Childcare Vouchers
• Life Assurance
• Cycle2Work
• Learning & Development
• Life assurance

We know that sometimes the ‘perfect candidate’ doesn’t exist, and that people can be put off applying for a job if they don’t fit all the requirements. If you’re excited about working for us and have most of the skills or experience we’re looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, colour, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, citizenship, or other protected characteristics under local law.

If you are interested in the above role, please apply here through Informa.

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